Lazlo is a mobile content delivery platform powered by Crypto Imaging (CI). CI is a patent pending technology that allow Lazlo to transform a lottery wager into a highly secure, anonymous, trackable and redeemable digital ticket on mobile phones.
Most users of apps are reluctant to provide personal and financial information about themselves. Unlike most mobile apps, the Lazlo app does not require user registration and the player remains anonymous because Lazlo integrates with existing mobile applications.
We take an existing paper based market and offer it on a digital mobile platform. Lazlo can convert all lottery games, plastic gift cards, consumer coupons or second chance entries into digital products without knowing the player’s personal information
To purchase a lottery ticket, the player simply downloads the Lazlo app on their mobile phone from the Lottery app or via a partner retailer app.
A player builds a shopping cart by selecting the lottery games they want to play prior to visiting a lottery retailer. Once inside the retail location, the player selects the checkout function and a single bar code or QR code is generated for the store clerk to scan. The retailer scans the customer’s bar code at the POS, collects the payment and the player’s tickets are dynamically created and the digital images are issued to the player’s smartphone. The encrypted images are unique to that player’s phone and remaining highly secure.
When the player wins a prize, the player is notified via their smartphone they have won! To redeem their prize, they simply take their phone back to the retailer who will validate the prize just like any other winning lottery ticket. The player also has the option of converting their prize to a digital gift card from dozens of popular gift card providers.
All research proves that younger audiences do not think lottery is relevant to their lifestyle. In addition to providing digital draw and Scratch games, Lazlo can provide fun, engaging video clips of movie trailers, music artists, extreme sports, pets, etc. where the player’s numbers are embedded into their favorite video.
Our platform allows the consumer to select from a variety of digital content that is relevant and entertaining. Now we can co-promote lottery tickets with retail offers to drive consumer interaction. We can provide incentives, such as digital product coupons, digital gift cards and automatic entries into experiential prizes that money can’t buy. All of this delivered without a complex and invasive registration process through a simple, frictionless and engaging interaction.